Naviga announces that Puls Biznesu, the leading financial media group in Poland, has contracted to implement Naviga Writer, Creation Tools and Open Content. The solutions will modernize the Puls Biznesu newsroom with a streamlined platform for creating, enriching and publishing content across all media channels.
Puls Biznesu is a Polish-language daily newspaper devoted to business and economic issues. The newspaper is published by Bonnier Business Polska, a branch of the Swedish Bonnier Group - a media group with approximately 200 companies in 14 countries. Their portfolio includes Bankier.pl, SystemPartnerski.pl, Puls Medycyny, Puls Farmacji, ArsLege.pl and LexLege.pl. The company generates four million users and 50 million views per month.
Naviga Writer, Creation Tools and Open Content will provide Puls Biznesu with a modern, cloud-based content creation and management platform. Built with a digital-first mindset, the Naviga Content solutions streamline multi-channel content delivery while still easily plugging into print systems. In addition, built-in enrichment capabilities will help to drive audience engagement and increase revenues.
“We chose to work with Naviga because of their superior technology and strong track record,” said Slawomir Kobacki, CTO at Bonnier Business Polska. “We look forward to expanding our digital reach by empowering our journalists with modern digital tools.”
Jonas Bringle, Naviga’s Managing Director in EMEA commented, “As media consumption continues to shift towards digital, Puls Biznesu made a smart decision to strengthen their digital capabilities. The Naviga Content solutions will help them in their effort to deliver more digital content efficiently.”