Naviga, a leading provider of content engagement lifecycle solutions for publishers and media and Vindicia, an Amdocs Company and a global leading provider of SaaS based, subscription management solutions, announced today a strategic partnering to provide publishers with technology to help reduce passive churn and improve reader retention. This seamlessly integrated solution, comprised of Naviga’s NCS Circulation and Vindicia Retain, helps publishers address subscription retention by healing previously failed payment transactions that their programmatic approaches have not.
“For publishers that take a proactive approach to customer retention, addressing passive churn which has the potential to chip away at recurring revenue, the ongoing reader relationship and experience is an important key to success,” said Sharath Dorbala, head of Vindicia, part of the Amdocs Media Division. “Powered by the billing wisdom of Vindicia Retain’s subscription intelligence and Naviga’s innovative technology, publishers can quickly resolve any failed transactions so there are no subscription service disruptions and ultimately increase the longevity of their customer relationships.”
For publishers, this means fewer interruptions to service, a reduction in costly secondary billing efforts like removal and reinstatement of autopay and a frictionless and uninterrupted experience for those readers that wish to continue with the service. This helps readers keep their access to the valuable content and information they expect while publishers can resolve any issues in a way that is transparent to the reader.
“Today’s publishers, who now more than ever are working to ensure the public remains informed while strengthening ongoing reader relationships, will find the ability to reduce passive churn increasingly valuable” states Rolf Rohwer, EVP of Product, Naviga. “It is one less thing publishers have to worry about as they transition their business to a new digital reality.”
Naviga (https://navigaglobal.com) is the leading provider of software and services powering media-rich industries. Our Content Engagement Platform helps companies create, enrich, deliver and monetize content to manage engagements from end-to-end. Our solutions are easy to use, scalable and agile. Combining our experience in media with a dedication to digital, we’ve developed software solutions that help any content-driven business meet the demands of the future of information. With headquarters in Bloomington, MN and regional offices throughout the world, Naviga is a trusted partner serving over 3,200 news media, broadcast, magazine, financial services and corporate clients in 45 countries.